Course curriculum

  • 1

    Module 1

    • Introduction To LinkedIn Ads
  • 2

    Module 3

    • Accounts Settings
  • 3

    Module 4

    • Audience - Contacts Upload

    • Block list

    • Conversations

    • Lead Gen Forms

    • Insight Tags

    • Audience Events
  • 4

    Module 5

    • Campaign Structure
  • 5

    Module 6

    • Brand Awareness - Ads Creation

    • Brand Awareness - Audience

    • Brand Awareness - Format, Placement, Budget

    • Conversation Ads

    • Engagement Ads

    • Leads Gen Ads

    • Message Ads

    • Text Ads

    • Video Ads

    • Website Ads

    • Website Conversion Ads
  • 6

    Assessment

    • LinkedIn Assessment
  • 7

    Capstone Project

    • LinkedIn Capstone Project
  • 8

    LinkedIn Ads Resources

    • Resources