Course curriculum

  • 1

    Module 1

    • Introduction to Google Analytics
  • 2

    Module 2

    • Installing Google Analytics Code To Your Website

    • Setting Up Google Analytics
  • 3

    Module 3

    • Account Level Settngs
  • 4

    Module 4: Property Settings

    • Property Setting - User access, change history, data deletion request

    • Tracking Info

    • Tracking Info - Traffic and search term exclusion

    • Product Linking

    • Postback Settings And Data Import

    • Audience - Recommended Audience and Importing Segmens

    • Audience Manager

    • Dynamic Attributes

    • Metrics And Dimensions

    • Segments
  • 5

    Module 5: Views Settings

    • Creating Views

    • View Settings

    • Access Management

    • Introduction To Filters

    • Setting Up Filters

    • Goals 1

    • Custom goals

    • Calculated Metrics

    • Content Grouping

    • How To Setup Ecommerce Tracking

    • Intro to Regex

    • Intro To UTM Parameter

    • Channel Setting - Introduction

    • Default Channels

    • Brand And Generic Terms

    • Custom Alerts

    • Saved Report And Scheduled Emails

    • Share Assets
  • 6

    Module 6: Google Analytics Reporting

    • Introduction To Google Analytics Report

    • Realtime Report

    • Audience Report

    • Acquisition Report

    • Behavior Report

    • Conversion Report - Goals

    • Conversion Report - Ecommerce

    • Conversion - Multi Channel Funnel Report