Course curriculum

  • 1

    Module 1

    • Google Advertising course
  • 2

    Module 2

    • Google Ads Account Setup
  • 3

    Module 3

    • Navigating Google Ads Account
  • 4

    Module 4

    • Tools And Settings - Billing
  • 5

    Module 5

    • Tools And Settings - Setup (a)

    • Tools And Setting - Setup (b)

    • Google Manager accounts
  • 6

    Module 6

    • Tools And Settings - Measurement
  • 7

    Module 7

    • Conversion

    • Website Conversions

    • App Conversions

    • Phone Call Conversions

    • Importing Conversions
  • 8

    Module 8

    • Google Ads Rules And Script

    • Google Ads Script
  • 9

    Module 9

    • Shared Library

    • Shared Budget

    • Negative Keyword List

    • Portfolio Bidding Strategy

    • Audience Manager - Data Segments

    • How To Apply Data Segments To Campaigns

    • Custom Segments

    • Combined Segments
  • 10

    Module 10

    • Google Campaign Objectives And Types

    • How To Setup Display Ads

    • Campaign Setup

    • Google Ads Bidding

    • Bidding Strategies

    • Targeting

    • Creating Ads

    • How To Setup Your Ads
  • 11

    Display Assessment

    • Google Display Assrssment
  • 12

    Module 11

    • Google Ads Auction

    • Ad Extensions

    • Keyword Match Types

    • Search Campaign

    • Targeting And Audience Segments

    • Budget & Bidding

    • Ads Extension

    • Ads Group

    • Ads Creation
  • 13

    Search Ads Assessment

    • Google Search Ad Assessment
  • 14

    Capstone Project

    • Google Capstone Project
  • 15

    Module 12

    • Understand Youtube Settings

    • Module 12 - Youtube - Video Formats

    • Module 12a - Youtube - Ad Group-Ad Creation