Course curriculum

  • 1

    Module 1

    • Introduction to email marketing

    • Choosing an email platform
  • 2

    Module 2

    • Setting up a Mailchimp account

    • Audience Management

    • Audience Settings

    • Adding contacts to your audience

    • How to build sign up forms

    • How to setup subscribe and unsubscribe forms

    • How to setup embedded forms

    • How to create subscriber popups

    • Contact forms

    • Tag management

    • How to create segments

    • How to create groups

    • How to create surveys

    • Managing inbox 1

    • Managing inbox 2
  • 3

    Module 3 - Campaigns

    • Design your email campaign

    • Editing your campaign

    • Understanding email metrics

    • Email campaign report

    • Email optimization
  • 4

    Module 4 - Automations

    • Introduction to automated email workflows

    • How to build workflows
  • 5

    Capstone Project

    • Email Capstone Project