Course curriculum

  • 1

    Introduction

    • Module 1 - Introduction to Digital Markeing Strategy
  • 2

    Goals Definition

    • Module 2 - Goals Definition
  • 3

    Target Audience

    • Module 3 - Target Audience
  • 4

    Marketing Mix Strategy

    • Module 4 - Markeing Mix Strategy
  • 5

    Budget Planning & Management

    • Module 5 - Budget Planning
  • 6

    Customer Acquisition Strategy

    • Module 7 Customer Acquisition Strategy
  • 7

    Customer Engagement Strategy

    • Module 8 Customer Engagement Strategy
  • 8

    Customer Retention Strategy

    • Module 9 Customer Retention Strategy
  • 9

    Customer Re-Activation Strategy

    • Module 10 Customer Re-Activation Strategy
  • 10

    Digital Marketing Tools

    • Module 11 Digital Marketing Toolbox
  • 11

    Digital Marketing Strategy Audit

    • Social Media Audit

    • Email Marketing Audit

    • Pay Per Click [PPC] Audit

    • SEO Audit

    • Website Audit
  • 12

    Digital Strategy Resources

    • Resources